First, we lifted the logo to make it easier to read. We also darken the blue to give the association a serious and authoritative feel it deserves. Then we focused the revamp of the website on the member area to provide members with an easy-to-use interface showing them all available resources in one glimpse. We also set up several forms to facilitate the member’s contributions. Last but not least we designed a new onboarding process for new joiners so that they could better understand and enjoy all benefits provided by the association.